VISIT VÄXJÖ
Changing Tourism through Relationships
A human-centered travel tool which helps visitors connect to residents and businesses of an area through creating walking itineraries.
Project Brief:
Create a design with a sense of place, in connection to Växjö. Meet the 4 pillars of sustainability. Involve collaborators from the place in your project.
4 Pillars of Sustainability
by John Hawkes
Välkommen till Växjö:
I was inspired by...
Swedish roof details
Infographic Maps
Trading Cards
Playful Color Combinations
Try me!
Why design an analog product in a digital age?
VISIT VAXJO is a meta-design project, investigating tourism and small business marketing.
This product addresses how we can utilize the relationships that occur between visitors, residents, and small businesses in a place. It creates opportunities for healthy engagement for vistors to a new place, leading them to local businesses.
A deck of 40 unique features in Vaxjo and a map of the area is a starting point for a conversation about where to go. The material aspect of these tools encourages visitors to take a step away from digital distraction in order to more fully experience place.
The deck offers value in multiple formats to users:
a tool that gives understanding of proximity to a visitor
a collection of favorite places to a resident
an avenue of word of mouth marketing for small business owners